Breaking the Fake Chain: Law, Brands and Anti-Counterfeiting Tactics

0001On 27th March, 2026, the IPR Chair at National Law University Delhi, in collaboration with the Cell for IPR Promotion and Management under the Department for Promotion of Industry and Internal Trade, organised a lecture titled “Breaking the Fake Chain Law, Brands and Anti Counterfeiting Tactics.”

0002The lecture brought together experts from the legal and corporate sectors to discuss the legal and practical challenges involved in combating counterfeit goods. The speakers were Mr. Amol Dixit, Partner at Remfry and Sagar, and Mr. Gagan Rajpurohit, Legal Manager for North and East India at Hindustan Unilever Ltd.

Discussion on the Legal Framework

0003The session began with Mr. Amol Dixit, who explored the legal framework governing anti counterfeiting in India. He highlighted the enforcement mechanisms available for addressing the problem of counterfeit goods.

0004His discussion focused on the legal aspects of combating counterfeiting and provided an understanding of the role of legal enforcement in protecting brands and intellectual property.

Practical Insights on Brand Protection

0005Following this, Mr. Gagan Rajpurohit shared practical insights from the corporate and industry perspective. He discussed brand protection strategies, industry challenges, and on ground enforcement experiences in combating counterfeit goods.

0006His contribution provided a practical perspective on the challenges faced by businesses while protecting their brands and dealing with counterfeit products.

Closing Remarks

0007The session concluded with closing remarks by Mr. Eashan Ghosh, IPR Chair Professor at National Law University Delhi. He underscored the growing challenges posed by counterfeiting and the need for strong legal and strategic responses in the global marketplace.

Participation and Format

0008The event witnessed enthusiastic participation from students and professionals and encouraged discussions on the intersection of law, business, and intellectual property enforcement.

0009The session was conducted in a hybrid format, allowing both in person and virtual attendees to participate in the discussions.

Conclusion

0010The lecture provided an opportunity to examine anti counterfeiting from both legal and practical perspectives. The contributions of Mr. Amol Dixit and Mr. Gagan Rajpurohit highlighted the importance of legal enforcement and effective brand protection strategies in addressing counterfeit goods.

0011The event also provided a platform for students and professionals to engage with the practical challenges involved in intellectual property enforcement and brand protection.